5 Reasons Why Artists Should Post Every Performance

Every band should post photos and videos from each tour date—not just for content’s sake, but because it builds community, drives engagement, and fuels long-term growth. Here's why it's essential:

1. Keep the Hype Alive

Your tour isn’t just a string of gigs—it’s a living, breathing machine. Every night has its own energy. If you’re not capturing and sharing it, you’re letting that fire die the second the house lights come up.

2. Give Each Crowd Their Moment

Every city shows up differently. Some go feral, some sing every damn word. Show them off. Give them their spotlight. When fans see themselves on your page, they don’t just remember the night—they live it again and want to share that experience.

3. Flood the Feed

You want to go viral? Earn it. Tour footage is raw, real, and magnetic. Blow up social media with it. Your future fans are watching. Your current fans are hungry. Feed the algorithm with genuine moments that will gain viral traction because they are real.

4. Create FOMO That Sells Tickets

Visuals with the impact that make you wish you were there. This goes beyond content—it's the kind of material that hits hard enough to sell the next ticket.

5. Build the Myth

Every great tour has a story—and it’s yours to write. Show the highs, the wild crowds, the weird venues, the crew behind the scenes. share it all!